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    <lastmod>2017-09-16</lastmod>
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      <image:title>ABOUT - What’s your “why”?</image:title>
      <image:caption>In 2013, a near-drowning experience while surfing drastically changed the way I thought about fitness. In my early years as a high school athlete, I had always thought about fitness in relation to team-based sports, lifting weights in the gym and building muscle. I considered myself to be “fit” based on those defining terms. Yet, when I was 100 yards offshore in overhead surf and my board leash snapped, my “fitness” couldn’t save me. I was alone, trying to keep my head above water while swallowing it and getting violently pummeled by cold, relentless waves. Thankfully, I was rescued that day by a fellow surfer who witnessed my board wash up on the shore and paddled out. In the weeks following, I was gifted a new perspective on what training should look like. Training should, at the very least, keep you alive when it matters.</image:caption>
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      <image:title>ABOUT - Coaching that makes sense</image:title>
      <image:caption>In a more broad (and less dark) sense, the way you train should prepare you for the demands of your lifestyle. Whether your “why” is being able to play with your kids, carry more groceries in a single trip, or having the confidence to hike a mountain with your buddies on vacation, your fitness should allow you to do those things well. OM Fitness considers your lifestyle, interests and body mechanics to design and implement effective fitness programming.</image:caption>
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      <image:title>ABOUT - Meet your coach</image:title>
      <image:caption>Omar Mulla · Owner &amp; Founder, OM Fitness · B.S. Exercise Physiology · 13+ years coaching OM Fitness was founded in 2017 in the coastal town of Fairhope, AL as a simple personal training service. Over the next several years, OM Fitness worked to build a thriving fitness community through both coaching and collaboration with local businesses and non-profit organizations. Created by Omar Mulla, the brand became known for fun pop-up events, group fitness classes and its fun, lifestyle-oriented approach to health. OM Fitness has now found its home in Los Angeles, CA and primarily serves the West LA communities between Santa Monica and Malibu, while coaching clients online wherever they are.</image:caption>
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      <image:title>CONTACT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2019-12-25</lastmod>
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      <image:title>Coaching - Life is unpaved. Train accordingly.</image:title>
      <image:caption>Personalized fitness coaching built around your goals, schedule, and lifestyle. Custom programming. Weekly check-ins. Ongoing support. $250/month</image:caption>
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      <image:title>Coaching - Training that fits your life</image:title>
      <image:caption>Your training should fit your life, not the other way around. Whether you’re training at a gym, at home, traveling, or balancing a busy schedule, your program evolves with you.</image:caption>
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      <image:title>Coaching - Who you’ll work with</image:title>
      <image:caption>I’m Omar Mulla, founder of OM Fitness. I’ve coached for more than 13 years and hold a B.S. in Exercise Physiology. My approach is evidence-based and built on the fundamentals: movement quality, consistency and steady progression, so you’re strong and prepared for the things you love to do outside.</image:caption>
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      <image:title>Coaching - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>COMMUNITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>COMMUNITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>COMMUNITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>COMMUNITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>COMMUNITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>COMMUNITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>COMMUNITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>COMMUNITY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tour de SoCal - Tour de SoCal 2027</image:title>
      <image:caption>April 6–12, 2027</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59309dc96a49631d9a0fd07e/1793287198365-2YW2Z8SR4XWEFDF39GNV/image.jpg</image:loc>
      <image:title>Tour de SoCal</image:title>
    </image:image>
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